Ở đây có ai thích mua sắm giống mình không. Mình rất thích đi “lượn” nhưng mà hông có tiền nên ít mua lắm. Mà ghé tiệm nhiều mà không mua thì kì, thành ra càng ít khi đi mua. Nhưng mà không thể vì thế mà không học từ vựng về MUA SẮM THƯƠNG MẠI được kkk. Kiểu gì trong đời sống hoặc đi thi cũng sẽ bắt gặp, lỡ không biết là tiêu luôn.
Thế nên, hôm nay cùng Somi Thanh Huyền học từ vựng về chủ đề này nhé. Gồm 30 chủ đề nhỏ nên mọi người cố gắng lên nha!
Chăm học thế này thì phải học thêm từ vựng tiếng Anh chủ đề khác tại ĐÂY thôi.
1. Shopping
Purchase (/ˈpɝː.tʃəs/): Mua hàng
She made a purchase at the electronics store yesterday.
Retail (/ˈriː.teɪl/): Bán lẻ
The company operates a chain of retail stores nationwide.
Wholesale (/ˈhoʊl.seɪl/): Bán sỉ
We buy products at wholesale prices to reduce costs.
Customer (/ˈkʌs.tə.mɚ/): Khách hàng
The store offers discounts to loyal customers.
Cashier (/kæˈʃɪr/): Nhân viên thu ngân
The cashier scanned the items and processed the payment.
Receipt (/rɪˈsiːt/): Biên lai
Please keep your receipt in case you need to return the item.
Discount (/ˈdɪs.kaʊnt/): Giảm giá
The store is offering a 20% discount on all clothing.
Sale (/seɪl/): Chương trình giảm giá
The end-of-season sale attracted many shoppers.
Price Tag (/ˈpraɪs tæɡ/): Nhãn giá
The price tag shows the item costs $50.
Bargain (/ˈbɑːr.ɡən/): Món hời
I found a great bargain at the flea market.
Cart (/kɑːrt/): Giỏ hàng
She filled her shopping cart with groceries.
Checkout (/ˈtʃek.aʊt/): Quầy thanh toán
Please proceed to the checkout to pay for your items.
Inventory (/ˈɪn.vən.tɔːr.i/): Hàng tồn kho
The store checks its inventory every month.
Merchandise (/ˈmɝː.tʃən.daɪs/): Hàng hóa
The merchandise on display is all locally made.
Refund (/ˈriː.fʌnd/): Hoàn tiền
The store offers a full refund within 30 days of purchase.
Exchange (/ɪksˈtʃeɪndʒ/): Đổi hàng
You can exchange the item if it doesn’t fit.
Warranty (/ˈwɔːr.ən.ti/): Bảo hành
The product comes with a one-year warranty.
Brand (/brænd/): Thương hiệu
This store sells both luxury and affordable brands.
Stock (/stɑːk/): Hàng trong kho
The item is out of stock but will be available next week.
Promotion (/prəˈmoʊ.ʃən/): Khuyến mãi
The store’s promotion includes buy-one-get-one-free deals.
2. Customer Service
Complaint (/kəmˈpleɪnt/): Khiếu nại
The customer filed a complaint about the defective product.
Inquiry (/ɪnˈkwaɪr.i/): Yêu cầu thông tin
Please direct your inquiries to our customer service team.
Assistance (/əˈsɪs.təns/): Hỗ trợ
The staff offered assistance in finding the right product.
Feedback (/ˈfiːd.bæk/): Phản hồi
We value your feedback to improve our services.
Satisfaction (/ˌsæt̬.ɪsˈfæk.ʃən/): Sự hài lòng
Customer satisfaction is our top priority.
Support (/səˈpɔːrt/): Hỗ trợ
The company offers 24/7 customer support via phone and email.
Resolution (/ˌrez.əˈluː.ʃən/): Giải quyết
The issue was resolved to the customer’s satisfaction.
Service Representative (/ˈsɝː.vɪs ˌrep.rɪˈzen.t̬ə.t̬ɪv/): Nhân viên dịch vụ khách hàng
The service representative handled the complaint professionally.
Return Policy (/rɪˈtɝːn ˈpɑː.lə.si/): Chính sách đổi trả
The store’s return policy allows exchanges within 14 days.
Compensation (/ˌkɑːm.pənˈseɪ.ʃən/): Bồi thường
The company offered compensation for the delayed delivery.
Loyalty Program (/ˈlɔɪ.əl.ti ˈproʊ.ɡræm/): Chương trình khách hàng thân thiết
The loyalty program rewards frequent shoppers with points.
Escalation (/ˌes.kəˈleɪ.ʃən/): Chuyển giao
The complaint was escalated to the manager for further review.
Hotline (/ˈhɑːt.laɪn/): Đường dây nóng
Contact our hotline for immediate assistance.
Follow-up (/ˈfɑː.loʊˌʌp/): Theo dõi
The company sent a follow-up email to ensure customer satisfaction.
Grievance (/ˈɡriː.vəns/): Bất bình
The customer expressed a grievance about the poor service.
Courtesy (/ˈkɝː.t̬ə.si/): Sự lịch sự
The staff treated customers with courtesy and respect.
Queue (/kjuː/): Hàng đợi
There was a long queue at the customer service desk.
Response Time (/rɪˈspɑːns taɪm/): Thời gian phản hồi
The company aims to reduce response time for customer inquiries.
Satisfaction Survey (/ˌsæt̬.ɪsˈfæk.ʃən ˈsɝː.veɪ/): Khảo sát hài lòng
Please complete the satisfaction survey to share your experience.
Troubleshooting (/ˈtrʌb.əlˌʃuː.t̬ɪŋ/): Xử lý sự cố
The manual provides troubleshooting tips for common issues.
3. Payments and Transactions
Payment (/ˈpeɪ.mənt/): Thanh toán
The store accepts payment by credit card and cash.
Credit Card (/ˈkred.ɪt kɑːrd/): Thẻ tín dụng
She used her credit card to pay for the new phone.
Debit Card (/ˈdeb.ɪt kɑːrd/): Thẻ ghi nợ
The debit card is linked to her checking account.
Cash (/kæʃ/): Tiền mặt
Some stores offer a discount for cash payments.
Installment (/ɪnˈstɑːl.mənt/): Trả góp
The furniture can be purchased in monthly installments.
Transaction (/trænˈzæk.ʃən/): Giao dịch
All transactions are recorded for security purposes.
Invoice (/ˈɪn.vɔɪs/): Hóa đơn
The invoice details the items purchased and their prices.
Charge (/tʃɑːrdʒ/): Phí
There is no extra charge for express delivery.
Online Banking (/ˌɑːnˈlaɪn ˈbæŋk.ɪŋ/): Ngân hàng trực tuyến
Online banking makes it easy to pay bills and transfer money.
Mobile Payment (/ˈmoʊ.bəl ˈpeɪ.mənt/): Thanh toán di động
Mobile payment apps are becoming more popular.
E-commerce (/ˈiːˌkɑː.mɝːs/): Thương mại điện tử
E-commerce platforms offer a wide range of products.
Digital Wallet (/ˈdɪdʒ.ɪ.t̬əl ˈwɑː.lɪt/): Ví điện tử
He added funds to his digital wallet for online shopping.
Surcharge (/ˈsɝː.tʃɑːrdʒ/): Phí phụ thu
A surcharge applies to credit card payments.
Balance Due (/ˈbæl.əns duː/): Số tiền còn nợ
The invoice shows a balance due of $200.
Payment Plan (/ˈpeɪ.mənt plæn/): Kế hoạch thanh toán
The store offers a payment plan for expensive items.
Overdue (/ˌoʊ.vɚˈduː/): Quá hạn
The payment is overdue and incurs a late fee.
Secure Transaction (/sɪˈkjʊr trænˈzæk.ʃən/): Giao dịch an toàn
The website ensures secure transactions with encryption.
Point of Sale (POS) (/pɔɪnt əv seɪl/): Điểm bán hàng
The new POS system speeds up the checkout process.
Tax (/tæks/): Thuế
The price includes sales tax.
Coupon (/ˈkuː.pɑːn/): Phiếu giảm giá
Use this coupon to get 10% off your next purchase.
4. Collocations
Customer Satisfaction (/ˈkʌs.tə.mɚ ˌsæt̬.ɪsˈfæk.ʃən/): Sự hài lòng của khách hàng
The store conducts surveys to measure customer satisfaction.
Shopping Spree (/ˈʃɑː.pɪŋ spriː/): Cuộc mua sắm thả ga
She went on a shopping spree during the holiday sales.
Window Shopping (/ˈwɪn.doʊ ˈʃɑː.pɪŋ/): Ngắm hàng
They spent the afternoon window shopping at the mall.
Bulk Purchase (/bʌlk ˈpɝː.tʃəs/): Mua số lượng lớn
Bulk purchases are cheaper at the wholesale store.
After-Sales Service (/ˌæf.tɚˈseɪlz ˈsɝː.vɪs/): Dịch vụ hậu mãi
The company is known for its excellent after-sales service.
Money-Back Guarantee (/ˈmʌn.i bæk ˌɡer.ənˈtiː/): Bảo đảm hoàn tiền
The product comes with a 30-day money-back guarantee.
Online Shopping (/ˌɑːnˈlaɪn ˈʃɑː.pɪŋ/): Mua sắm trực tuyến
Online shopping offers convenience and a wide selection.
Express Delivery (/ɪkˈspres dɪˈlɪv.ər.i/): Giao hàng nhanh
Express delivery ensures your order arrives within 24 hours.
Customer Loyalty (/ˈkʌs.tə.mɚ ˈlɔɪ.əl.ti/): Lòng trung thành của khách hàng
The loyalty program rewards customer loyalty with exclusive offers.
Sales Associate (/ˈseɪlz əˈsoʊ.si.ət/): Nhân viên bán hàng
The sales associate helped me choose the right size.
E-commerce, Delivery Services, and Retail Advertising
5. E-commerce
E-commerce (/ˈiːˌkɑː.mɝːs/): Thương mại điện tử
The company expanded its e-commerce platform to reach global customers.
Online Marketplace (/ˌɑːnˈlaɪn ˈmɑːr.kɪtˌpleɪs/): Chợ trực tuyến
Amazon and eBay are popular online marketplaces.
Shopping Cart (/ˈʃɑː.pɪŋ kɑːrt/): Giỏ hàng trực tuyến
She added three items to her shopping cart before checking out.
Checkout Process (/ˈtʃek.aʊt ˈprɑː.ses/): Quy trình thanh toán
The website’s checkout process is quick and user-friendly.
Payment Gateway (/ˈpeɪ.mənt ˈɡeɪt.weɪ/): Cổng thanh toán
The payment gateway ensures secure online transactions.
Digital Wallet (/ˈdɪdʒ.ɪ.t̬əl ˈwɑː.lɪt/): Ví điện tử
Customers can pay using a digital wallet like PayPal or Apple Pay.
User Account (/ˈjuː.zɚ əˈkaʊnt/): Tài khoản người dùng
You need to create a user account to track your orders.
Product Listing (/ˈprɑː.dʌkt ˈlɪs.tɪŋ/): Danh sách sản phẩm
The product listing includes detailed descriptions and reviews.
Customer Review (/ˈkʌs.tə.mɚ rɪˈvjuː/): Đánh giá khách hàng
Positive customer reviews can boost sales on e-commerce sites.
Cybersecurity (/ˌsaɪ.bɚ.sɪˈkjʊr.ə.t̬i/): An ninh mạng
Strong cybersecurity protects e-commerce platforms from data breaches.
Shopping App (/ˈʃɑː.pɪŋ æp/): Ứng dụng mua sắm
The shopping app offers exclusive discounts for mobile users.
Subscription Service (/səbˈskrɪp.ʃən ˈsɝː.vɪs/): Dịch vụ thuê bao
The e-commerce site offers a subscription service for monthly deliveries.
Upselling (/ˈʌpˌsel.ɪŋ/): Bán thêm sản phẩm cao cấp
The website uses upselling to recommend premium products at checkout.
Cross-Selling (/ˈkrɑːs ˌsel.ɪŋ/): Bán chéo
Cross-selling suggests related items to increase order value.
Abandoned Cart (/əˈbæn.dənd kɑːrt/): Giỏ hàng bị bỏ
The store sends reminder emails for abandoned carts.
Secure Server (/sɪˈkjʊr ˈsɝː.vɚ/): Máy chủ an toàn
Transactions are processed on a secure server to protect customer data.
Promo Code (/ˈproʊ.moʊ koʊd/): Mã khuyến mãi
Enter the promo code at checkout to get a discount.
Affiliate Marketing (/əˈfɪl.i.ət ˈmɑːr.kɪ.t̬ɪŋ/): Tiếp thị liên kết
Affiliate marketing drives traffic to e-commerce websites.
Inventory Management (/ˈɪn.vən.tɔːr.i ˈmæn.ɪ.dʒ.mənt/): Quản lý hàng tồn kho
Effective inventory management prevents stock shortages online.
Click-and-Collect (/ˌklɪk ənd kəˈlekt/): Mua online, nhận tại cửa hàng
The click-and-collect service allows customers to pick up orders in-store.
6. Delivery Services
Delivery (/dɪˈlɪv.ər.i/): Giao hàng
The store offers free delivery for orders over $50.
Shipping (/ˈʃɪp.ɪŋ/): Vận chuyển
International shipping can take up to two weeks.
Courier (/ˈkʊr.i.ɚ/): Người chuyển phát
The courier delivered the package this morning.
Tracking Number (/ˈtræk.ɪŋ ˈnʌm.bɚ/): Mã theo dõi
Use the tracking number to monitor your package’s status.
Express Delivery (/ɪkˈspres dɪˈlɪv.ər.i/): Giao hàng nhanh
Express delivery ensures the order arrives within 24 hours.
Standard Delivery (/ˈstæn.dɚd dɪˈlɪv.ər.i/): Giao hàng tiêu chuẩn
Standard delivery takes 3-5 business days.
Logistics (/loʊˈdʒɪs.tɪks/): Hậu cần
The company improved its logistics to reduce delivery times.
Freight (/freɪt/): Vận chuyển hàng hóa
Freight costs depend on the weight and distance.
Carrier (/ˈkær.i.ɚ/): Công ty vận chuyển
The carrier provides real-time updates on delivery status.
Warehouse (/ˈwer.haʊs/): Kho hàng
Orders are shipped directly from the warehouse.
Fulfillment Center (/fʊlˈfɪl.mənt ˈsen.t̬ɚ/): Trung tâm xử lý đơn hàng
The fulfillment center processes thousands of orders daily.
Last-Mile Delivery (/ˌlæstˈmaɪl dɪˈlɪv.ər.i/): Giao hàng chặng cuối
Last-mile delivery is the most expensive part of the supply chain.
Delivery Fee (/dɪˈlɪv.ər.i fiː/): Phí giao hàng
A delivery fee applies to orders under $20.
Signature Confirmation (/ˈsɪɡ.nə.tʃɚ ˌkɑːn.fɚˈmeɪ.ʃən/): Xác nhận chữ ký
Signature confirmation is required for high-value packages.
Backorder (/ˈbækˌɔːr.dɚ/): Đơn hàng chờ
The item is on backorder and will ship next month.
Drop Shipping (/ˈdrɑːp ˈʃɪp.ɪŋ/): Giao hàng trực tiếp từ nhà cung cấp
Drop shipping allows retailers to sell without holding inventory.
Delivery Window (/dɪˈlɪv.ər.i ˈwɪn.doʊ/): Khung giờ giao hàng
Please select a delivery window for your convenience.
Freight Forwarder (/ˈfreɪt ˈfɔːr.wɚ.dɚ/): Công ty giao nhận vận tải
The freight forwarder handles international shipments.
Customs Clearance (/ˈkʌs.təmz ˈklɪr.əns/): Thông quan
Customs clearance may delay international deliveries.
Return Shipping (/rɪˈtɝːn ˈʃɪp.ɪŋ/): Vận chuyển trả hàng
The store covers return shipping costs for defective items.
7. Retail Advertising
Advertisement (/ˌæd.vɝːˈtaɪz.mənt/): Quảng cáo
The advertisement promoted a new line of clothing.
Promotion (/prəˈmoʊ.ʃən/): Khuyến mãi
The store’s promotion includes a buy-one-get-one-free offer.
Banner Ad (/ˈbæn.ɚ æd/): Quảng cáo biểu ngữ
The website features a banner ad for the latest sale.
Target Audience (/ˈtɑːr.ɡɪt ˈɑː.di.əns/): Đối tượng mục tiêu
The campaign is designed to reach a younger target audience.
Brand Awareness (/brænd əˈwer.nəs/): Nhận diện thương hiệu
Social media campaigns increase brand awareness.
Call to Action (/kɑːl tə ˈæk.ʃən/): Kêu gọi hành động
The ad includes a call to action to “Shop Now!”
Flash Sale (/ˈflæʃ seɪl/): Bán hàng chớp nhoáng
The flash sale lasts for only 24 hours.
Loyalty Discount (/ˈlɔɪ.əl.ti ˈdɪs.kaʊnt/): Giảm giá cho khách hàng thân thiết
Members receive a loyalty discount on all purchases.
Marketing Campaign (/ˈmɑːr.kɪ.t̬ɪŋ kæmˈpeɪn/): Chiến dịch tiếp thị
The marketing campaign boosted online sales by 30%.
Influencer (/ˈɪn.flu.ən.sɚ/): Người ảnh hưởng
The brand hired an influencer to promote its products.
Pop-Up Ad (/ˈpɑːpˌʌp æd/): Quảng cáo bật lên
The pop-up ad offered a discount for first-time buyers.
Slogan (/ˈsloʊ.ɡən/): Khẩu hiệu
The store’s slogan is “Quality You Can Trust.”
Endorsement (/ɪnˈdɔːrs.mənt/): Sự chứng thực
The celebrity’s endorsement increased product sales.
Seasonal Promotion (/ˈsiː.zən.əl prəˈmoʊ.ʃən/): Khuyến mãi theo mùa
The store launched a seasonal promotion for the holidays.
Retargeting (/ˌriːˈtɑːr.ɡɪ.t̬ɪŋ/): Tiếp thị lại
Retargeting ads remind customers of products they viewed.
Clearance Sale (/ˈklɪr.əns seɪl/): Bán thanh lý
The clearance sale offers up to 70% off old inventory.
Email Marketing (/ˈiː.meɪl ˈmɑːr.kɪ.t̬ɪŋ/): Tiếp thị qua email
Email marketing informs customers about upcoming sales.
Limited-Time Offer (/ˈlɪm.ɪ.t̬ɪd taɪm ˈɑː.fɚ/): Ưu đãi có thời hạn
The limited-time offer expires at midnight.
Brand Ambassador (/brænd æmˈbæs.ə.dɚ/): Đại sứ thương hiệu
The brand ambassador promotes the company on social media.
Customer Engagement (/ˈkʌs.tə.mɚ ɪnˈɡeɪdʒ.mənt/): Sự tương tác với khách hàng
Interactive ads improve customer engagement.
8. Collocations
Online Shopping (/ˌɑːnˈlaɪn ˈʃɑː.pɪŋ/): Mua sắm trực tuyến
Online shopping is convenient for busy customers.
Free Shipping (/friː ˈʃɪp.ɪŋ/): Miễn phí vận chuyển
The store offers free shipping on orders over $50.
Digital Advertising (/ˈdɪdʒ.ɪ.t̬əl ˈæd.vɝːˌtaɪ.zɪŋ/): Quảng cáo kỹ thuật số
Digital advertising reaches customers through social media.
E-commerce Platform (/ˈiːˌkɑː.mɝːs ˈplæt.fɔːrm/): Nền tảng thương mại điện tử
The e-commerce platform supports multiple payment methods.
Delivery Tracking (/dɪˈlɪv.ər.i ˈtræk.ɪŋ/): Theo dõi giao hàng
Delivery tracking provides real-time updates on package status.
Promotional Campaign (/prəˈmoʊ.ʃən.əl kæmˈpeɪn/): Chiến dịch khuyến mãi
The promotional campaign attracted thousands of new customers.
Customer Retention (/ˈkʌs.tə.mɚ rɪˈten.ʃən/): Giữ chân khách hàng
Loyalty programs improve customer retention.
Order Fulfillment (/ˈɔːr.dɚ fʊlˈfɪl.mənt/): Thực hiện đơn hàng
Efficient order fulfillment ensures timely deliveries.
Online Customer Service, Retail Data Analytics, and Supply Chain Management
9. Online Customer Service
Live Chat (/ˈlaɪv tʃæt/): Trò chuyện trực tiếp
The website offers live chat support for instant assistance.
Chatbot (/ˈtʃæt.bɑːt/): Trợ lý ảo trò chuyện
The chatbot answers common questions about order status.
Ticket System (/ˈtɪk.ɪt ˈsɪs.təm/): Hệ thống phiếu hỗ trợ
Customers can submit issues via the ticket system for resolution.
Response Time (/rɪˈspɑːns taɪm/): Thời gian phản hồi
The company aims to reduce response time to under 24 hours.
Customer Support Portal (/ˈkʌs.tə.mɚ səˈpɔːrt ˈpɔːr.t̬əl/): Cổng hỗ trợ khách hàng
The customer support portal provides FAQs and troubleshooting guides.
Escalation (/ˌes.kəˈleɪ.ʃən/): Chuyển giao (vấn đề)
Complex issues are escalated to senior support staff.
Self-Service (/ˌselfˈsɝː.vɪs/): Tự phục vụ
The self-service option allows customers to track orders online.
Feedback Form (/ˈfiːd.bæk fɔːrm/): Biểu mẫu phản hồi
Please complete the feedback form to share your experience.
Customer Satisfaction Score (CSAT) (/ˈkʌs.tə.mɚ ˌsæt̬.ɪsˈfæk.ʃən skɔːr/): Điểm hài lòng khách hàng
The CSAT improved after implementing live chat support.
Multichannel Support (/ˌmʌl.tiˈtʃæn.əl səˈpɔːrt/): Hỗ trợ đa kênh
Multichannel support includes email, phone, and social media.
Knowledge Base (/ˈnɑː.lɪdʒ beɪs/): Cơ sở tri thức
The knowledge base contains articles on common issues.
Automated Response (/ˌɔː.t̬əˈmeɪ.t̬ɪd rɪˈspɑːns/): Phản hồi tự động
An automated response confirms receipt of customer inquiries.
Social Media Support (/ˈsoʊ.ʃəl ˈmiː.di.ə səˈpɔːrt/): Hỗ trợ qua mạng xã hội
Social media support handles complaints on Twitter and Facebook.
Resolution Time (/ˌrez.əˈluː.ʃən taɪm/): Thời gian giải quyết
The team reduced resolution time by automating ticket routing.
Customer Journey (/ˈkʌs.tə.mɚ ˈdʒɝː.ni/): Hành trình khách hàng
The customer journey includes browsing, purchasing, and support.
Onboarding (/ˈɑːnˌbɔːr.dɪŋ/): Hướng dẫn ban đầu
Onboarding emails help new users navigate the platform.
Proactive Support (/proʊˈæk.tɪv səˈpɔːrt/): Hỗ trợ chủ động
Proactive support sends alerts about potential issues.
User Experience (UX) (/ˈjuː.zɚ ɪkˈspɪr.i.əns/): Trải nghiệm người dùng
A smooth UX improves customer satisfaction on support platforms.
Troubleshooting Guide (/ˈtrʌb.əlˌʃuː.t̬ɪŋ ɡaɪd/): Hướng dẫn xử lý sự cố
The troubleshooting guide helps users resolve technical issues.
Sentiment Analysis (/ˈsen.tə.mənt əˈnæl.ə.sɪs/): Phân tích cảm xúc
Sentiment analysis evaluates customer feedback on social media.
10. Retail Data Analytics
Data Analytics (/ˈdeɪ.t̬ə əˈnæl.ɪ.tɪks/): Phân tích dữ liệu
Data analytics helps retailers predict customer behavior.
Customer Insights (/ˈkʌs.tə.mɚ ˈɪn.saɪts/): Thông tin chi tiết về khách hàng
Customer insights reveal preferences for eco-friendly products.
Sales Forecast (/ˈseɪlz ˈfɔːr.kæst/): Dự báo doanh số
The sales forecast predicts a surge during the holidays.
Key Performance Indicator (KPI) (/kiː pɚˈfɔːr.məns ˈɪn.dɪˌkeɪ.t̬ɚ/): Chỉ số hiệu suất chính
Conversion rate is a key performance indicator for online sales.
Conversion Rate (/kənˈvɝː.ʒən reɪt/): Tỷ lệ chuyển đổi
The website improved its conversion rate with better design.
Customer Segmentation (/ˈkʌs.tə.mɚ ˌseɡ.mənˈteɪ.ʃən/): Phân khúc khách hàng
Customer segmentation targets specific groups with tailored ads.
Big Data (/ˌbɪɡ ˈdeɪ.t̬ə/): Dữ liệu lớn
Big data enables retailers to analyze shopping trends.
Predictive Analytics (/prɪˈdɪk.tɪv əˈnæl.ɪ.tɪks/): Phân tích dự đoán
Predictive analytics forecasts demand for seasonal products.
Data Visualization (/ˈdeɪ.t̬ə ˌvɪʒ.u.ə.ləˈzeɪ.ʃən/): Trực quan hóa dữ liệu
Data visualization tools create charts for sales reports.
Churn Rate (/tʃɝːn reɪt/): Tỷ lệ rời bỏ
A high churn rate indicates poor customer retention.
Basket Analysis (/ˈbæs.kɪt əˈnæl.ə.sɪs/): Phân tích giỏ hàng
Basket analysis identifies products often purchased together.
Inventory Turnover (/ˈɪn.vən.tɔːr.i ˈtɝːnˌoʊ.vɚ/): Vòng quay hàng tồn kho
High inventory turnover reflects efficient stock management.
Customer Lifetime Value (CLV) (/ˈkʌs.tə.mɚ ˈlaɪf.taɪm ˈvæl.juː/): Giá trị trọn đời khách hàng
CLV helps retailers prioritize high-value customers.
Heatmap (/ˈhiːt.mæp/): Bản đồ nhiệt
The heatmap shows which website areas attract the most clicks.
A/B Testing (/ˌeɪ ˈbiː ˈtes.tɪŋ/): Thử nghiệm A/B
A/B testing compares two webpage designs for better conversions.
Data Mining (/ˈdeɪ.t̬ə ˈmaɪ.nɪŋ/): Khai thác dữ liệu
Data mining uncovers hidden patterns in customer purchases.
Real-Time Analytics (/ˌrɪəlˈtaɪm əˈnæl.ɪ.tɪks/): Phân tích thời gian thực
Real-time analytics tracks website traffic during sales events.
Foot Traffic (/ˈfʊt ˈtræf.ɪk/): Lượng khách đến cửa hàng
Foot traffic data helps optimize store layouts.
Behavioral Analytics (/bɪˈheɪ.vjɚ.əl əˈnæl.ɪ.tɪks/): Phân tích hành vi
Behavioral analytics studies how customers interact with websites.
Benchmarking (/ˈbentʃˌmɑːr.kɪŋ/): Đánh giá chuẩn mực
Benchmarking compares sales performance against competitors.
11. Supply Chain Management
Supply Chain (/səˈplaɪ tʃeɪn/): Chuỗi cung ứng
The company optimized its supply chain to reduce costs.
Logistics (/loʊˈdʒɪs.tɪks/): Hậu cần
Efficient logistics ensure timely delivery of goods.
Inventory Management (/ˈɪn.vən.tɔːr.i ˈmæn.ɪ.dʒ.mənt/): Quản lý hàng tồn kho
Inventory management prevents stock shortages during peak seasons.
Supplier (/səˈplaɪ.ɚ/): Nhà cung cấp
The retailer works with reliable suppliers to ensure quality.
Procurement (/prəˈkjʊr.mənt/): Mua sắm (nguyên liệu)
Procurement negotiates contracts with suppliers.
Distribution (/ˌdɪs.trɪˈbjuː.ʃən/): Phân phối
The distribution network covers multiple regions.
Warehouse (/ˈwer.haʊs/): Kho hàng
The warehouse stores products before they are shipped.
Fulfillment (/fʊlˈfɪl.mənt/): Thực hiện đơn hàng
Fulfillment centers process and ship customer orders.
Lead Time (/ˈliːd taɪm/): Thời gian giao hàng
The lead time for custom orders is two weeks.
Just-In-Time (JIT) (/ˌdʒʌst ɪn ˈtaɪm/): Đúng lúc
JIT inventory reduces storage costs for retailers.
Vendor (/ˈven.dɚ/): Nhà cung cấp
The vendor delivers raw materials to the factory.
Freight (/freɪt/): Vận chuyển hàng hóa
Freight costs increase for international shipments.
Supply Chain Disruption (/səˈplaɪ tʃeɪn dɪsˈrʌp.ʃən/): Gián đoạn chuỗi cung ứng
A supply chain disruption delayed product deliveries.
Order Tracking (/ˈɔːr.dɚ ˈtræk.ɪŋ/): Theo dõi đơn hàng
Order tracking provides updates on shipment status.
Stockout (/ˈstɑːk.aʊt/): Hết hàng
A stockout during the sale disappointed customers.
Reverse Logistics (/rɪˈvɝːs ləˈdʒɪs.tɪks/): Hậu cần ngược
Reverse logistics manages product returns and recycling.
Demand Forecasting (/dɪˈmænd ˈfɔːrˌkæs.tɪŋ/): Dự báo nhu cầu
Demand forecasting helps plan inventory levels.
Third-Party Logistics (3PL) (/ˌθɝːd ˈpɑːr.ti ləˈdʒɪs.tɪks/): Hậu cần bên thứ ba
The company outsourced delivery to a 3PL provider.
Cross-Docking (/ˈkrɑːs ˈdɑːk.ɪŋ/): Chuyển hàng trực tiếp
Cross-docking reduces storage time in warehouses.
Sourcing (/ˈsɔːr.sɪŋ/): Tìm nguồn cung
Sourcing sustainable materials improves brand reputation.
12. Collocations
Online Support (/ˌɑːnˈlaɪn səˈpɔːrt/): Hỗ trợ trực tuyến
Online support is available 24/7 via chat and email.
Customer Retention (/ˈkʌs.tə.mɚ rɪˈten.ʃən/): Giữ chân khách hàng
Personalized emails improve customer retention rates.
Data-Driven Decision (/ˈdeɪ.t̬ə ˈdrɪv.ən dɪˈsɪʒ.ən/): Quyết định dựa trên dữ liệu
Data-driven decisions optimize marketing strategies.
Supply Chain Optimization (/səˈplaɪ tʃeɪn ˌɑːp.tɪ.məˈzeɪ.ʃən/): Tối ưu hóa chuỗi cung ứng
Supply chain optimization reduces delivery delays.
Customer Feedback Loop (/ˈkʌs.tə.mɚ ˈfiːd.bæk luːp/): Vòng phản hồi khách hàng
The customer feedback loop helps improve service quality.
Inventory Control (/ˈɪn.vən.tɔːr.i kənˈtroʊl/): Kiểm soát hàng tồn kho
Inventory control ensures products are always in stock.
Analytics Dashboard (/əˈnæl.ɪ.tɪks ˈdæʃ.bɔːrd/): Bảng phân tích dữ liệu
The analytics dashboard displays real-time sales metrics.
Vendor Management (/ˈven.dɚ ˈmæn.ɪ.dʒ.mənt/): Quản lý nhà cung cấp
Vendor management ensures timely delivery of materials.
Digital Marketing, In-Store Customer Experience, and Retail Risk Management
13. Digital Marketing
Digital Marketing (/ˈdɪdʒ.ɪ.t̬əl ˈmɑːr.kɪ.t̬ɪŋ/): Tiếp thị kỹ thuật số
Digital marketing campaigns drive traffic to the online store.
Search Engine Optimization (SEO) (/sɝːtʃ ˈen.dʒɪn ˌɑːp.tɪ.məˈzeɪ.ʃən/): Tối ưu hóa công cụ tìm kiếm
SEO improves the website’s ranking on Google.
Pay-Per-Click (PPC) (/ˌpeɪ pɚ ˈklɪk/): Quảng cáo trả tiền theo lượt nhấp
PPC ads generate quick results for new product launches.
Content Marketing (/ˈkɑːn.tent ˈmɑːr.kɪ.t̬ɪŋ/): Tiếp thị nội dung
Content marketing includes blogs and videos to engage customers.
Social Media Marketing (/ˈsoʊ.ʃəl ˈmiː.di.ə ˈmɑːr.kɪ.t̬ɪŋ/): Tiếp thị mạng xã hội
Social media marketing promotes products on Instagram and TikTok.
Email Campaign (/ˈiː.meɪl kæmˈpeɪn/): Chiến dịch email
The email campaign offers exclusive discounts to subscribers.
Conversion Funnel (/kənˈvɝː.ʒən ˈfʌn.əl/): Phễu chuyển đổi
The conversion funnel guides customers from awareness to purchase.
Engagement Rate (/ɪnˈɡeɪdʒ.mənt reɪt/): Tỷ lệ tương tác
A high engagement rate indicates effective social media posts.
Influencer Marketing (/ˈɪn.flu.ən.sɚ ˈmɑːr.kɪ.t̬ɪŋ/): Tiếp thị qua người ảnh hưởng
Influencer marketing reaches younger audiences effectively.
Retargeting (/ˌriːˈtɑːr.ɡɪ.t̬ɪŋ/): Tiếp thị lại
Retargeting ads remind customers of abandoned carts.
Analytics Tool (/əˈnæl.ɪ.tɪks tuːl/): Công cụ phân tích
Analytics tools track website traffic and user behavior.
Click-Through Rate (CTR) (/ˈklɪkˌθruː reɪt/): Tỷ lệ nhấp qua
A high CTR shows the ad is appealing to viewers.
Landing Page (/ˈlæn.dɪŋ peɪdʒ/): Trang đích
The landing page promotes a limited-time offer.
Ad Impressions (/æd ɪmˈpreʃ.ənz/): Lượt hiển thị quảng cáo
The campaign generated millions of ad impressions.
Keyword (/ˈkiː.wɝːd/): Từ khóa
Choosing the right keywords improves SEO performance.
Viral Marketing (/ˈvaɪ.rəl ˈmɑːr.kɪ.t̬ɪŋ/): Tiếp thị lan truyền
The viral marketing video boosted brand awareness.
Webinar (/ˈweb.ɪ.nɑːr/): Hội thảo trực tuyến
The webinar educated customers about new product features.
Banner Ad (/ˈbæn.ɚ æd/): Quảng cáo biểu ngữ
The banner ad on the homepage promotes a flash sale.
Lead Generation (/ˈliːd ˌdʒen.əˈreɪ.ʃən/): Tạo khách hàng tiềm năng
Lead generation campaigns collect emails for future marketing.
Brand Storytelling (/brænd ˈstɔːr.iˌtel.ɪŋ/): Kể chuyện thương hiệu
Brand storytelling creates an emotional connection with customers.
14. In-Store Customer Experience
In-Store Experience (/ɪnˈstɔːr ɪkˈspɪr.i.əns/): Trải nghiệm tại cửa hàng
The in-store experience includes personalized staff assistance.
Store Layout (/ˈstɔːr ˈleɪ.aʊt/): Bố trí cửa hàng
The store layout makes it easy to find products.
Visual Merchandising (/ˈvɪʒ.u.əl ˈmɝː.tʃənˌdaɪ.zɪŋ/): Trưng bày trực quan
Visual merchandising attracts customers with eye-catching displays.
Customer Interaction (/ˈkʌs.tə.mɚ ˌɪn.t̬ɚˈæk.ʃən/): Tương tác khách hàng
Positive customer interactions increase loyalty.
Point of Sale (POS) (/pɔɪnt əv seɪl/): Điểm bán hàng
The POS system speeds up the checkout process.
Sales Associate (/ˈseɪlz əˈsoʊ.si.ət/): Nhân viên bán hàng
The sales associate helped me choose the right product.
Store Ambiance (/ˈstɔːr ˈæm.bi.əns/): Bầu không khí cửa hàng
The store ambiance, with soft lighting and music, enhances shopping.
Product Demonstration (/ˈprɑː.dʌkt ˌdem.ənˈstreɪ.ʃən/): Trình diễn sản phẩm
The product demonstration showed how the gadget works.
Customer Feedback (/ˈkʌs.tə.mɚ ˈfiːd.bæk/): Phản hồi khách hàng
Customer feedback helps improve the in-store experience.
Queue Management (/ˈkjuː ˈmæn.ɪ.dʒ.mənt/): Quản lý hàng đợi
Queue management ensures quick service during busy hours.
Loyalty Program (/ˈlɔɪ.əl.ti ˈproʊ.ɡræm/): Chương trình khách hàng thân thiết
The loyalty program offers points for in-store purchases.
Personal Shopping (/ˈpɝː.sən.əl ˈʃɑː.pɪŋ/): Mua sắm cá nhân hóa
Personal shopping services cater to high-end customers.
Store Policy (/ˈstɔːr ˈpɑː.lə.si/): Chính sách cửa hàng
The store policy allows returns within 30 days.
Customer Retention (/ˈkʌs.tə.mɚ rɪˈten.ʃən/): Giữ chân khách hàng
Excellent service improves customer retention.
Foot Traffic (/ˈfʊt ˈtræf.ɪk/): Lượng khách đến cửa hàng
Promotions increase foot traffic on weekends.
In-Store Promotion (/ɪnˈstɔːr prəˈmoʊ.ʃən/): Khuyến mãi tại cửa hàng
In-store promotions offer discounts on selected items.
Product Placement (/ˈprɑː.dʌkt ˈpleɪs.mənt/): Vị trí đặt sản phẩm
Strategic product placement boosts impulse purchases.
Customer Service Desk (/ˈkʌs.tə.mɚ ˈsɝː.vɪs desk/): Quầy dịch vụ khách hàng
The customer service desk handles returns and complaints.
Store Branding (/ˈstɔːr ˈbræn.dɪŋ/): Xây dựng thương hiệu cửa hàng
Store branding creates a consistent image across locations.
Checkout Experience (/ˈtʃek.aʊt ɪkˈspɪr.i.əns/): Trải nghiệm thanh toán
A smooth checkout experience reduces customer wait times.
15. Retail Risk Management
Risk Management (/ˈrɪsk ˈmæn.ɪ.dʒ.mənt/): Quản lý rủi ro
Risk management strategies protect against financial losses.
Inventory Shrinkage (/ˈɪn.vən.tɔːr.i ˈʃrɪŋ.kɪdʒ/): Hao hụt hàng tồn kho
Inventory shrinkage is caused by theft and damaged goods.
Fraud Prevention (/ˈfrɔːd prɪˈven.ʃən/): Phòng chống gian lận
Fraud prevention systems detect suspicious transactions.
Loss Prevention (/ˈlɔːs prɪˈven.ʃən/): Ngăn ngừa tổn thất
Loss prevention teams monitor stores for shoplifting.
Supply Chain Risk (/səˈplaɪ tʃeɪn rɪsk/): Rủi ro chuỗi cung ứng
Supply chain risks include delays and disruptions.
Data Breach (/ˈdeɪ.t̬ə briːtʃ/): Vi phạm dữ liệu
A data breach can expose customer information.
Cybersecurity (/ˌsaɪ.bɚ.sɪˈkjʊr.ə.t̬i/): An ninh mạng
Strong cybersecurity protects online payment systems.
Compliance (/kəmˈplaɪ.əns/): Tuân thủ
Compliance with regulations avoids legal penalties.
Contingency Plan (/kənˈtɪn.dʒən.si plæn/): Kế hoạch dự phòng
The contingency plan addresses unexpected store closures.
Risk Assessment (/ˈrɪsk əˈses.mənt/): Đánh giá rủi ro
Risk assessment identifies potential threats to operations.
Insurance Coverage (/ɪnˈʃʊr.əns ˈkʌv.ər.ɪdʒ/): Phạm vi bảo hiểm
Insurance coverage protects against property damage.
Employee Training (/ˌem.plɔɪˈiː ˈtreɪ.nɪŋ/): Đào tạo nhân viên
Employee training reduces errors and improves safety.
Shoplifting (/ˈʃɑːpˌlɪf.tɪŋ/): Trộm cắp tại cửa hàng
Security cameras deter shoplifting in retail stores.
Operational Risk (/ˌɑː.pəˈreɪ.ʃən.əl rɪsk/): Rủi ro vận hành
Operational risks include equipment failures and staffing issues.
Vendor Reliability (/ˈven.dɚ rɪˌlaɪ.əˈbɪl.ə.t̬i/): Độ tin cậy của nhà cung cấp
Vendor reliability reduces supply chain disruptions.
Financial Exposure (/faɪˈnæn.ʃəl ɪkˈspoʊ.ʒɚ/): Rủi ro tài chính
Financial exposure increases with high inventory levels.
Incident Report (/ˈɪn.sɪ.dənt rɪˈpɔːrt/): Báo cáo sự cố
The incident report details a customer injury in the store.
Mitigation Strategy (/ˌmɪt̬.ɪˈɡeɪ.ʃən ˈstræt̬.ə.dʒi/): Chiến lược giảm thiểu
The mitigation strategy addresses cybersecurity threats.
Regulatory Risk (/ˌreɡ.jə.ləˈtɔːr.i rɪsk/): Rủi ro pháp lý
Regulatory risk arises from non-compliance with tax laws.
Crisis Management (/ˈkraɪ.sɪs ˈmæn.ɪ.dʒ.mənt/): Quản lý khủng hoảng
Crisis management plans handle public relations issues.
16. Collocations
Digital Campaign (/ˈdɪdʒ.ɪ.t̬əl kæmˈpeɪn/): Chiến dịch kỹ thuật số
The digital campaign increased online sales by 20%.
Customer Journey (/ˈkʌs.tə.mɚ ˈdʒɝː.ni/): Hành trình khách hàng
The customer journey includes in-store browsing and checkout.
Risk Mitigation (/ˈrɪsk ˌmɪt̬.ɪˈɡeɪ.ʃən/): Giảm thiểu rủi ro
Risk mitigation strategies prevent financial losses.
In-Store Event (/ɪnˈstɔːr ɪˈvent/): Sự kiện tại cửa hàng
In-store events attract more foot traffic.
Targeted Advertising (/ˈtɑːr.ɡɪ.t̬ɪd ˈæd.vɝːˌtaɪ.zɪŋ/): Quảng cáo mục tiêu
Targeted advertising reaches specific customer segments.
Security Measures (/sɪˈkjʊr.ə.t̬i ˈmeʒ.ɚz/): Biện pháp an ninh
Security measures reduce shoplifting incidents.
Brand Engagement (/brænd ɪnˈɡeɪdʒ.mənt/): Tương tác thương hiệu
Social media boosts brand engagement with customers.
Retail Safety (/ˈriː.teɪl ˈseɪf.ti/): An toàn bán lẻ
Retail safety protocols protect staff and customers.
Retail Human Resource Management, International Trade, and Retail Technology
17. Retail Human Resource Management
Recruitment (/rɪˈkruːt.mənt/): Tuyển dụng
The store’s recruitment process attracts top sales talent.
Onboarding (/ˈɑːnˌbɔːr.dɪŋ/): Hướng dẫn nhân viên mới
Onboarding includes training on customer service protocols.
Employee Retention (/ˌem.plɔɪˈiː rɪˈten.ʃən/): Giữ chân nhân viên
Employee retention improves with competitive benefits.
Performance Review (/pɚˈfɔːr.məns rɪˈvjuː/): Đánh giá hiệu suất
The manager conducts performance reviews every quarter.
Staff Training (/ˈstæf ˈtreɪ.nɪŋ/): Đào tạo nhân viên
Staff training focuses on product knowledge and sales skills.
Shift Scheduling (/ˈʃɪft ˈskedʒ.uː.lɪŋ/): Lập lịch ca làm việc
Shift scheduling ensures adequate staffing during peak hours.
Employee Engagement (/ˌem.plɔɪˈiː ɪnˈɡeɪdʒ.mənt/): Sự gắn bó của nhân viên
Employee engagement programs boost morale and productivity.
Payroll (/ˈpeɪ.roʊl/): Bảng lương
The payroll system processes salaries for all retail staff.
Turnover Rate (/ˈtɝːnˌoʊ.vɚ reɪt/): Tỷ lệ nghỉ việc
A high turnover rate indicates poor employee satisfaction.
Incentive Program (/ɪnˈsen.tɪv ˈproʊ.ɡræm/): Chương trình khuyến khích
The incentive program rewards top-performing sales associates.
Workplace Safety (/ˈwɝːk.pleɪs ˈseɪf.ti/): An toàn nơi làm việc
Workplace safety training reduces accidents in stores.
Job Description (/ˈdʒɑːb dɪˈskrɪp.ʃən/): Mô tả công việc
The job description outlines duties for the cashier position.
Team Building (/ˈtiːm ˈbɪl.dɪŋ/): Xây dựng đội nhóm
Team building activities improve staff collaboration.
Employee Benefits (/ˌem.plɔɪˈiː ˈben.ə.fɪts/): Phúc lợi nhân viên
Employee benefits include health insurance and paid leave.
Performance Metrics (/pɚˈfɔːr.məns ˈmet.rɪks/): Chỉ số hiệu suất
Performance metrics track sales and customer satisfaction.
Conflict Resolution (/ˈkɑːn.flɪkt ˌrez.əˈluː.ʃən/): Giải quyết xung đột
Conflict resolution training helps managers handle disputes.
Succession Planning (/səkˈseʃ.ən ˈplæn.ɪŋ/): Kế hoạch kế nhiệm
Succession planning prepares staff for leadership roles.
Employee Feedback (/ˌem.plɔɪˈiː ˈfiːd.bæk/): Phản hồi nhân viên
Employee feedback improves workplace policies.
Labor Costs (/ˈleɪ.bɚ kɑːsts/): Chi phí lao động
Reducing labor costs requires efficient scheduling.
Employee Morale (/ˌem.plɔɪˈiː məˈræl/): Tinh thần nhân viên
Recognition programs boost employee morale.
18. International Trade
International Trade (/ˌɪn.t̬ɚˈnæʃ.ən.əl treɪd/): Thương mại quốc tế
International trade boosts the company’s global revenue.
Export (/ˈek.spɔːrt/): Xuất khẩu
The company exports clothing to over 20 countries.
Import (/ˈɪm.pɔːrt/): Nhập khẩu
The retailer imports electronics from Asia.
Tariff (/ˈtær.ɪf/): Thuế quan
Higher tariffs increase the cost of imported goods.
Customs Duty (/ˈkʌs.təmz ˈduː.t̬i/): Thuế hải quan
Customs duty is applied to international shipments.
Trade Agreement (/ˈtreɪd əˈɡriː.mənt/): Hiệp định thương mại
The trade agreement reduces barriers between countries.
Freight Forwarder (/ˈfreɪt ˈfɔːr.wɚ.dɚ/): Công ty giao nhận vận tải
The freight forwarder handles international logistics.
Letter of Credit (/ˈlet̬.ɚ əv ˈkred.ɪt/): Thư tín dụng
A letter of credit ensures secure payment for exports.
Exchange Rate (/ɪksˈtʃeɪndʒ reɪt/): Tỷ giá hối đoái
The exchange rate affects the cost of imported products.
Global Market (/ˈɡloʊ.bəl ˈmɑːr.kɪt/): Thị trường toàn cầu
The company expanded into the global market last year.
Trade Compliance (/ˈtreɪd kəmˈplaɪ.əns/): Tuân thủ thương mại
Trade compliance ensures adherence to international laws.
Supply Chain Logistics (/səˈplaɪ tʃeɪn ləˈdʒɪs.tɪks/): Hậu cần chuỗi cung ứng
Supply chain logistics manage cross-border shipments.
Incoterms (/ˈɪn.koʊ.tɝːmz/): Điều kiện thương mại quốc tế
Incoterms clarify responsibilities in international shipping.
Market Entry (/ˈmɑːr.kɪt ˈen.tri/): Tham gia thị trường
Market entry strategies include partnerships and distributors.
Trade Barrier (/ˈtreɪd ˈbær.i.ɚ/): Rào cản thương mại
Trade barriers limit the import of certain goods.
Export License (/ˈek.spɔːrt ˈlaɪ.səns/): Giấy phép xuất khẩu
An export license is required for restricted products.
Cross-Border Transaction (/ˌkrɑːsˈbɔːr.dɚ trænˈzæk.ʃən/): Giao dịch xuyên biên giới
Cross-border transactions involve multiple currencies.
Trade Surplus (/ˈtreɪd ˈsɝː.pləs/): Thặng dư thương mại
The country reported a trade surplus last quarter.
Import Quota (/ˈɪm.pɔːrt ˈkwoʊ.t̬ə/): Hạn ngạch nhập khẩu
The import quota restricts the volume of foreign goods.
Global Sourcing (/ˈɡloʊ.bəl ˈsɔːr.sɪŋ/): Tìm nguồn cung toàn cầu
Global sourcing reduces costs by selecting international suppliers.
19. Retail Technology
Point of Sale (POS) System (/pɔɪnt əv seɪl ˈsɪs.təm/): Hệ thống điểm bán hàng
The POS system streamlines checkout and tracks sales.
Inventory Management Software (/ˈɪn.vən.tɔːr.i ˈmæn.ɪ.dʒ.mənt ˈsɑːft.wer/): Phần mềm quản lý hàng tồn kho
Inventory management software prevents stockouts.
Customer Relationship Management (CRM) (/ˈkʌs.tə.mɚ rɪˈleɪ.ʃən.ʃɪp ˈmæn.ɪ.dʒ.mənt/): Quản lý quan hệ khách hàng
CRM tools track customer preferences and purchase history.
Mobile Payment (/ˈmoʊ.bəl ˈpeɪ.mənt/): Thanh toán di động
Mobile payment options include Apple Pay and Google Wallet.
E-commerce Platform (/ˈiːˌkɑː.mɝːs ˈplæt.fɔːrm/): Nền tảng thương mại điện tử
The e-commerce platform supports online and mobile sales.
Augmented Reality (AR): (/ɔːɡˈmen.t̬ɪd riˈæl.ə.t̬i/): Thực tế tăng cường
AR allows customers to visualize products in their homes.
Artificial Intelligence (AI) (/ˌɑːr.t̬əˈfɪʃ.əl ɪnˈtel.ɪ.dʒəns/): Trí tuệ nhân tạo
AI chatbots assist customers on retail websites.
Radio Frequency Identification (RFID) (/ˈreɪ.di.oʊ ˈfriː.kwən.si aɪˌden.t̬ə.fɪˈkeɪ.ʃən/): Nhận dạng tần số vô tuyến
RFID tags track inventory in real time.
Self-Checkout (/ˌselfˈtʃek.aʊt/): Tự thanh toán
Self-checkout kiosks reduce wait times in stores.
Omnichannel (/ˌɑːm.nɪˈtʃæn.əl/): Đa kênh
Omnichannel retailing integrates online and in-store experiences.
Beacon Technology (/ˈbiː.kən tekˈnɑː.lə.dʒi/): Công nghệ đèn hiệu
Beacon technology sends promotions to customers’ phones in-store.
Cloud Computing (/ˈklaʊd kəmˈpjuː.t̬ɪŋ/): Điện toán đám mây
Cloud computing stores retail data securely.
Data Analytics (/ˈdeɪ.t̬ə əˈnæl.ɪ.tɪks/): Phân tích dữ liệu
Data analytics optimizes pricing strategies.
Contactless Payment (/ˈkɑːn.tækt.ləs ˈpeɪ.mənt/): Thanh toán không tiếp xúc
Contactless payment is popular for quick transactions.
Machine Learning (/məˈʃiːn ˈlɝː.nɪŋ/): Máy học
Machine learning predicts customer buying patterns.
Digital Signage (/ˈdɪdʒ.ɪ.t̬əl ˈsaɪ.nɪdʒ/): Biển hiệu kỹ thuật số
Digital signage displays promotions in stores.
Retail Automation (/ˈriː.teɪl ˌɔː.t̬əˈmeɪ.ʃən/): Tự động hóa bán lẻ
Retail automation reduces manual tasks in inventory management.
Facial Recognition (/ˈfeɪ.ʃəl ˌrek.əɡˈnɪʃ.ən/): Nhận diện khuôn mặt
Facial recognition enhances store security.
Customer Tracking (/ˈkʌs.tə.mɚ ˈtræk.ɪŋ/): Theo dõi khách hàng
Customer tracking analyzes shopping behavior in stores.
Virtual Reality (VR) (/ˈvɝː.tʃu.əl riˈæl.ə.t̬i/): Thực tế ảo
VR creates immersive shopping experiences online.
20. Collocations
Staff Development (/ˈstæf dɪˈvel.əp.mənt/): Phát triển nhân viên
Staff development programs improve sales skills.
International Shipping (/ˌɪn.t̬ɚˈnæʃ.ən.əl ˈʃɪp.ɪŋ/): Vận chuyển quốc tế
International shipping requires customs documentation.
Retail Technology (/ˈriː.teɪl tekˈnɑː.lə.dʒi/): Công nghệ bán lẻ
Retail technology enhances the shopping experience.
Employee Satisfaction (/ˌem.plɔɪˈiː ˌsæt̬.ɪsˈfæk.ʃən/): Sự hài lòng của nhân viên
Employee satisfaction surveys guide HR policies.
Trade Regulations (/ˈtreɪd ˌreɡ.jəˈleɪ.ʃənz/): Quy định thương mại
Trade regulations impact import and export costs.
Digital Transformation (/ˈdɪdʒ.ɪ.t̬əl ˌtræns.fɚˈmeɪ.ʃən/): Chuyển đổi số
Digital transformation integrates online and offline sales.
Workforce Management (/ˈwɝːk.fɔːrs ˈmæn.ɪ.dʒ.mənt/): Quản lý lực lượng lao động
Workforce management optimizes staff scheduling.
Global Expansion (/ˈɡloʊ.bəl ɪkˈspæn.ʃən/): Mở rộng toàn cầu
Global expansion targets new markets in Asia.
Retail Pricing Strategy, Omnichannel Customer Experience, and Sustainability in Retail
21. Retail Pricing Strategy
Pricing Strategy (/ˈpraɪ.sɪŋ ˈstræt̬.ə.dʒi/): Chiến lược định giá
The pricing strategy aims to attract budget-conscious shoppers.
Competitive Pricing (/kəmˈpet̬.ə.t̬ɪv ˈpraɪ.sɪŋ/): Định giá cạnh tranh
Competitive pricing helps the store match rivals’ offers.
Dynamic Pricing (/daɪˈnæm.ɪk ˈpraɪ.sɪŋ/): Định giá động
Dynamic pricing adjusts product prices based on demand.
Price Discrimination (/praɪs dɪˌskrɪm.ɪˈneɪ.ʃən/): Phân biệt giá
Price discrimination offers discounts to specific customer groups.
Loss Leader (/ˈlɔːs ˈliː.dɚ/): Sản phẩm dẫn dụ (bán lỗ để thu hút khách)
The loss leader attracts customers to buy higher-margin items.
Bundle Pricing (/ˈbʌn.dəl ˈpraɪ.sɪŋ/): Định giá gói
Bundle pricing encourages customers to buy multiple products.
Penetration Pricing (/ˌpen.ɪˈtreɪ.ʃən ˈpraɪ.sɪŋ/): Định giá thâm nhập
Penetration pricing sets low initial prices to gain market share.
Premium Pricing (/ˈpriː.mi.əm ˈpraɪ.sɪŋ/): Định giá cao cấp
Premium pricing reflects the brand’s luxury positioning.
Price Skimming (/praɪs ˈskɪm.ɪŋ/): Định giá hớt váng
Price skimming sets high prices for new, innovative products.
Markdown (/ˈmɑːrk.daʊn/): Giảm giá
The store offers markdowns on seasonal inventory.
Price Elasticity (/praɪs ɪˌlæsˈtɪs.ə.t̬i/): Độ co giãn giá
Price elasticity measures how price changes affect demand.
Promotional Pricing (/prəˈmoʊ.ʃən.əl ˈpraɪ.sɪŋ/): Định giá khuyến mãi
Promotional pricing drives sales during holiday seasons.
Cost-Plus Pricing (/ˌkɑːstˈplʌs ˈpraɪ.sɪŋ/): Định giá cộng chi phí
Cost-plus pricing adds a markup to production costs.
Value-Based Pricing (/ˈvæl.juː beɪst ˈpraɪ.sɪŋ/): Định giá dựa trên giá trị
Value-based pricing reflects the product’s perceived worth.
Price Point (/ˈpraɪs pɔɪnt/): Mức giá
The product is offered at multiple price points to suit budgets.
Discount Strategy (/ˈdɪs.kaʊnt ˈstræt̬.ə.dʒi/): Chiến lược giảm giá
The discount strategy targets price-sensitive customers.
Price Optimization (/praɪs ˌɑːp.tɪ.məˈzeɪ.ʃən/): Tối ưu hóa giá
Price optimization uses data to set profitable prices.
Break-Even Point (/ˌbreɪkˈiː.vən pɔɪnt/): Điểm hòa vốn
The break-even point determines the minimum sales needed.
Price Sensitivity (/praɪs ˌsen.səˈtɪv.ə.t̬i/): Độ nhạy giá
Price sensitivity varies among different customer segments.
Profit Margin (/ˈprɑː.fɪt ˈmɑːr.dʒɪn/): Biên lợi nhuận
A high profit margin justifies premium pricing.
22. Omnichannel Customer Experience Management
Omnichannel (/ˌɑːm.nɪˈtʃæn.əl/): Đa kênh
Omnichannel retailing provides a seamless shopping experience.
Customer Journey (/ˈkʌs.tə.mɚ ˈdʒɝː.ni/): Hành trình khách hàng
The customer journey spans online browsing and in-store purchases.
Channel Integration (/ˈtʃæn.əl ˌɪn.t̬əˈɡreɪ.ʃən/): Tích hợp kênh
Channel integration ensures consistent messaging across platforms.
Unified Experience (/ˈjuː.nəˌfaɪd ɪkˈspɪr.i.əns/): Trải nghiệm thống nhất
A unified experience connects online and offline interactions.
Customer Touchpoint (/ˈkʌs.tə.mɚ ˈtʌtʃ.pɔɪnt/): Điểm tiếp xúc khách hàng
Customer touchpoints include social media, websites, and stores.
Cross-Channel (/ˌkrɑːsˈtʃæn.əl/): Liên kênh
Cross-channel promotions encourage purchases across platforms.
Personalization (/ˌpɝː.sən.əl.əˈzeɪ.ʃən/): Cá nhân hóa
Personalization tailors offers based on customer preferences.
Customer Data Platform (CDP) (/ˈkʌs.tə.mɚ ˈdeɪ.t̬ə ˈplæt.fɔːrm/): Nền tảng dữ liệu khách hàng
The CDP consolidates data for omnichannel marketing.
Seamless Experience (/ˈsiːm.ləs ɪkˈspɪr.i.əns/): Trải nghiệm liền mạch
A seamless experience allows customers to switch channels easily.
Customer Engagement (/ˈkʌs.tə.mɚ ɪnˈɡeɪdʒ.mənt/): Tương tác khách hàng
Customer engagement increases with personalized notifications.
Click-and-Collect (/ˌklɪk ən kəˈlekt/): Mua trực tuyến, nhận tại cửa hàng
Click-and-collect offers convenience for online shoppers.
Customer Retention (/ˈkʌs.tə.mɚ rɪˈten.ʃən/): Giữ chân khách hàng
Omnichannel strategies improve customer retention.
Loyalty Program (/ˈlɔɪ.əl.ti ˈproʊ.ɡræm/): Chương trình khách hàng thân thiết
The loyalty program rewards purchases across all channels.
Customer Feedback Loop (/ˈkʌs.tə.mɚ ˈfiːd.bæk luːp/): Vòng phản hồi khách hàng
The customer feedback loop refines omnichannel services.
Real-Time Interaction (/ˌrɪəlˈtaɪm ˌɪn.t̬ɚˈæk.ʃən/): Tương tác thời gian thực
Real-time interaction enhances customer support online.
Customer Segmentation (/ˈkʌs.tə.mɚ ˌseɡ.mənˈteɪ.ʃən/): Phân khúc khách hàng
Customer segmentation targets specific groups across channels.
Mobile App Integration (/ˈmoʊ.bəl æp ˌɪn.t̬əˈɡreɪ.ʃən/): Tích hợp ứng dụng di động
Mobile app integration improves the omnichannel experience.
Customer Insights (/ˈkʌs.tə.mɚ ˈɪn.saɪts/): Thông tin chi tiết về khách hàng
Customer insights guide omnichannel marketing strategies.
Journey Mapping (/ˈdʒɝː.ni ˈmæp.ɪŋ/): Lập bản đồ hành trình khách hàng
Journey mapping identifies pain points in the customer experience.
Omnichannel Analytics (/ˌɑːm.nɪˈtʃæn.əl əˈnæl.ɪ.tɪks/): Phân tích đa kênh
Omnichannel analytics tracks customer behavior across platforms.
23. Sustainability in Retail
Sustainability (/səˌsteɪ.nəˈbɪl.ə.t̬i/): Tính bền vững
Sustainability is a priority for eco-conscious retailers.
Eco-Friendly (/ˌiː.koʊˈfrend.li/): Thân thiện với môi trường
Eco-friendly packaging reduces plastic waste.
Carbon Footprint (/ˈkɑːr.bən ˈfʊt.prɪnt/): Dấu chân carbon
The retailer aims to reduce its carbon footprint by 2030.
Sustainable Sourcing (/səˈsteɪ.nə.bəl ˈsɔːr.sɪŋ/): Tìm nguồn cung bền vững
Sustainable sourcing ensures ethical material procurement.
Circular Economy (/ˈsɝː.kjə.lɚ ɪˈkɑː.nə.mi/): Kinh tế tuần hoàn
The circular economy promotes product recycling and reuse.
Green Supply Chain (/ɡriːn səˈplaɪ tʃeɪn/): Chuỗi cung ứng xanh
A green supply chain minimizes environmental impact.
Recyclable Packaging (/ˌriːˈsaɪ.klə.bəl ˈpæk.ɪ.dʒɪŋ/): Bao bì tái chế
Recyclable packaging appeals to eco-conscious customers.
Ethical Sourcing (/ˈeθ.ɪ.kəl ˈsɔːr.sɪŋ/): Tìm nguồn cung có đạo đức
Ethical sourcing ensures fair labor practices.
Energy Efficiency (/ˈen.ɚ.dʒi ɪˈfɪʃ.ən.si/): Hiệu quả năng lượng
Energy efficiency reduces costs in retail stores.
Waste Reduction (/weɪst rɪˈdʌk.ʃən/): Giảm thiểu chất thải
Waste reduction programs eliminate excess packaging.
Corporate Social Responsibility (CSR) (/ˌkɔːr.pɚ.ət ˈsoʊ.ʃəl rɪˌspɑːn.səˈbɪl.ə.t̬i/): Trách nhiệm xã hội doanh nghiệp
CSR initiatives include sustainable retail practices.
Fair Trade (/fer treɪd/): Thương mại công bằng
Fair trade products support ethical supply chains.
Renewable Energy (/rɪˈnuː.ə.bəl ˈen.ɚ.dʒi/): Năng lượng tái tạo
Stores use renewable energy to power operations.
Sustainable Packaging (/səˈsteɪ.nə.bəl ˈpæk.ɪ.dʒɪŋ/): Bao bì bền vững
Sustainable packaging uses biodegradable materials.
Environmental Impact (/ɪnˌvaɪ.rənˈmen.t̬əl ˈɪm.pækt/): Tác động môi trường
Retailers assess their environmental impact annually.
Green Certification (/ɡriːn ˌsɝː.t̬ə.fɪˈkeɪ.ʃən/): Chứng nhận xanh
Green certification validates sustainable practices.
Upcycling (/ˈʌpˌsaɪ.kəl.ɪŋ/): Tái chế nâng cấp
Upcycling transforms old products into new retail items.
Sustainable Retail (/səˈsteɪ.nə.bəl ˈriː.teɪl/): Bán lẻ bền vững
Sustainable retail focuses on eco-friendly operations.
Carbon Neutral (/ˈkɑːr.bən ˈnuː.trəl/): Trung hòa carbon
The store aims to become carbon neutral by 2025.
Lifecycle Assessment (/ˈlaɪfˌsaɪ.kəl əˈses.mənt/): Đánh giá vòng đời sản phẩm
Lifecycle assessment measures a product’s environmental impact.
24. Collocations
Price Adjustment (/praɪs əˈdʒʌst.mənt/): Điều chỉnh giá
Price adjustments respond to market competition.
Customer Experience (/ˈkʌs.tə.mɚ ɪkˈspɪr.i.əns/): Trải nghiệm khách hàng
Omnichannel enhances the customer experience.
Sustainable Practices (/səˈsteɪ.nə.bəl ˈpræk.tɪ.sɪz/): Thực hành bền vững
Sustainable practices reduce waste in retail operations.
Pricing Model (/ˈpraɪ.sɪŋ ˈmɑː.dəl/): Mô hình định giá
The pricing model balances affordability and profit.
Channel Consistency (/ˈtʃæn.əl kənˈsɪs.tən.si/): Tính nhất quán kênh
Channel consistency ensures uniform brand messaging.
Green Initiatives (/ɡriːn ɪˈnɪʃ.ə.t̬ɪvz/): Sáng kiến xanh
Green initiatives promote eco-friendly retail solutions.
Profit Optimization (/ˈprɑː.fɪt ˌɑːp.tɪ.məˈzeɪ.ʃən/): Tối ưu hóa lợi nhuận
Profit optimization relies on effective pricing strategies.
Customer-Centric (/ˈkʌs.tə.mɚ ˈsen.trɪk/): Lấy khách hàng làm trung tâm
Omnichannel strategies are customer-centric.
25. Promotion Program Management
Promotion Campaign (/prəˈmoʊ.ʃən kæmˈpeɪn/): Chiến dịch khuyến mãi
The promotion campaign increased weekend sales by 30%.
Limited-Time Offer (/ˈlɪm.ɪ.t̬ɪd taɪm ˈɑː.fɚ/): Ưu đãi có thời hạn
Customers rushed to take advantage of the limited-time offer.
Buy-One-Get-One (BOGO) (/baɪ wʌn ɡet wʌn/): Mua 1 tặng 1
BOGO deals are effective in clearing old inventory.
In-Store Promotion (/ɪn stɔːr prəˈmoʊ.ʃən/): Khuyến mãi tại cửa hàng
In-store promotions attract foot traffic to physical outlets.
Flash Sale (/flæʃ seɪl/): Bán hàng chớp nhoáng
Flash sales create urgency among online shoppers.
Seasonal Promotion (/ˈsiː.zən.əl prəˈmoʊ.ʃən/): Khuyến mãi theo mùa
Seasonal promotions boost sales during holidays.
Promo Code (/ˈproʊ.moʊ koʊd/): Mã khuyến mãi
Customers use promo codes for online discounts.
Reward Points (/rɪˈwɔːrd pɔɪnts/): Điểm thưởng
Reward points are redeemable for future purchases.
Redemption Rate (/rɪˈdemp.ʃən reɪt/): Tỷ lệ đổi thưởng
High redemption rates indicate successful campaigns.
Campaign Performance (/kæmˈpeɪn pɚˈfɔːr.məns/): Hiệu quả chiến dịch
Marketing teams track campaign performance using KPIs.
26. Customer Behavior Analysis
Consumer Behavior (/kənˈsuː.mɚ bɪˈheɪ.vjɚ/): Hành vi người tiêu dùng
Understanding consumer behavior helps tailor marketing.
Buying Pattern (/ˈbaɪ.ɪŋ ˈpæt̬.ɚn/): Mẫu hành vi mua hàng
Buying patterns vary by season and demographics.
Decision-Making Process (/dɪˈsɪʒ.ən ˈmeɪ.kɪŋ ˌprɑː.ses/): Quá trình ra quyết định
The decision-making process involves several touchpoints.
Purchase Intent (/ˈpɝː.tʃəs ɪnˈtent/): Ý định mua hàng
Tracking purchase intent helps forecast demand.
Customer Satisfaction (/ˈkʌs.tə.mɚ ˌsæt̬.ɪsˈfæk.ʃən/): Sự hài lòng của khách hàng
Surveys measure customer satisfaction levels.
Churn Rate (/tʃɝːn reɪt/): Tỷ lệ rời bỏ
Reducing churn rate is key to customer retention.
Behavioral Targeting (/bɪˈheɪ.vjɚ.əl ˈtɑːr.ɡɪ.t̬ɪŋ/): Nhắm mục tiêu theo hành vi
Behavioral targeting boosts ad relevance.
Psychographic Data (/ˌsaɪ.kəˈɡræ.fɪk ˈdeɪ.t̬ə/): Dữ liệu tâm lý
Psychographic data reveals values and interests.
Heatmap Analysis (/ˈhiːtˌmæp əˈnæl.ə.sɪs/): Phân tích bản đồ nhiệt
Heatmap analysis shows how users interact with a webpage.
Conversion Funnel (/kənˈvɝː.ʒən ˈfʌn.əl/): Phễu chuyển đổi
Optimizing the conversion funnel increases sales.
27. Retail Brand Management
Brand Identity (/brænd aɪˈden.t̬ə.t̬i/): Nhận diện thương hiệu
A strong brand identity builds customer trust.
Brand Positioning (/brænd pəˈzɪʃ.ən.ɪŋ/): Định vị thương hiệu
Brand positioning defines how a brand is perceived.
Brand Loyalty (/brænd ˈlɔɪ.əl.ti/): Lòng trung thành với thương hiệu
Promotions increase brand loyalty.
Brand Equity (/brænd ˈek.wə.t̬i/): Giá trị thương hiệu
Consistent branding enhances brand equity.
Private Label (/ˈpraɪ.vət ˈleɪ.bəl/): Nhãn hàng riêng
Retailers use private labels to increase margins.
Rebranding (/ˌriːˈbræn.dɪŋ/): Tái định vị thương hiệu
The company rebranded to target younger customers.
Brand Awareness (/brænd əˈwer.nəs/): Nhận biết thương hiệu
High brand awareness drives traffic.
Brand Architecture (/brænd ˈɑːr.kə.tek.tʃɚ/): Cấu trúc thương hiệu
A clear brand architecture avoids customer confusion.
Brand Consistency (/brænd kənˈsɪs.tən.si/): Tính nhất quán thương hiệu
Consistency across all channels reinforces brand image.
Brand Ambassador (/brænd æmˈbæs.ə.dɚ/): Đại sứ thương hiệu
A celebrity brand ambassador boosts visibility.
28. Supply Chain Management
Supply Chain (/səˈplaɪ tʃeɪn/): Chuỗi cung ứng
A smooth supply chain ensures product availability.
Inventory Management (/ˈɪn.vən.tɔːr.i ˈmæn.ədʒ.mənt/): Quản lý hàng tồn kho
Efficient inventory management reduces storage costs.
Lead Time (/liːd taɪm/): Thời gian giao hàng
Short lead time improves customer satisfaction.
Procurement (/prəˈkjʊr.mənt/): Mua hàng, thu mua
The procurement team negotiates with suppliers.
Logistics (/ləˈdʒɪs.tɪks/): Hậu cần
Logistics coordination is crucial for delivery speed.
Warehouse (/ˈwer.haʊs/): Kho hàng
Goods are stored at the central warehouse.
Fulfillment Center (/fʊlˈfɪl.mənt ˈsen.tɚ/): Trung tâm hoàn tất đơn hàng
Fulfillment centers handle online orders efficiently.
Stockout (/ˈstɑːk.aʊt/): Tình trạng hết hàng
Frequent stockouts can lead to lost customers.
Just-in-Time (JIT) (/dʒʌst ɪn taɪm/): Vừa đúng lúc (mô hình cung ứng)
JIT minimizes excess inventory.
Distribution Channel (/ˌdɪs.trɪˈbjuː.ʃən ˈtʃæn.əl/): Kênh phân phối
Selecting the right distribution channel improves market reach.
29. Retail Technology
POS System (Point of Sale) (/ˌpiː.oʊˈes ˈsɪs.təm/): Hệ thống bán hàng
The POS system processes transactions in-store.
RFID (Radio Frequency Identification) (/ˌɑːr.ef.aɪˈdiː/): Nhận diện qua tần số vô tuyến
RFID helps track inventory in real time.
Self-Checkout (/ˌself ˈtʃek.aʊt/): Quầy tự thanh toán
Self-checkout reduces waiting time for customers.
CRM (Customer Relationship Management): Quản lý quan hệ khách hàng
CRM software helps retain loyal customers.
Mobile Payment (/ˈmoʊ.baɪl ˈpeɪ.mənt/): Thanh toán qua di động
Mobile payments are fast and convenient.
Contactless Payment (/ˈkɑːn.tækt.ləs ˈpeɪ.mənt/): Thanh toán không tiếp xúc
Contactless options surged during the pandemic.
AI Recommendation Engine (/ˌrek.ə.menˈdeɪ.ʃən ˈen.dʒən/): Công cụ đề xuất dựa trên AI
AI engines personalize shopping experiences.
Smart Shelves (/smɑːrt ʃelvz/): Kệ hàng thông minh
Smart shelves detect low stock levels.
Chatbot (/ˈtʃæt.bɑːt/): Trợ lý ảo hỗ trợ khách hàng
Chatbots handle routine customer service queries.
Virtual Try-On (/ˈvɝː.tʃu.əl traɪ ɑːn/): Thử đồ ảo
Virtual try-on tools enhance online apparel sales.
30. Digital Marketing for Retail
SEO (Search Engine Optimization): Tối ưu hóa công cụ tìm kiếm
SEO helps your online store rank higher on Google.
PPC (Pay-Per-Click): Quảng cáo trả theo lượt nhấp
PPC campaigns drive traffic to promotional pages.
Email Marketing (/ˈiː.meɪl ˈmɑːr.kɪ.t̬ɪŋ/): Tiếp thị qua email
Email marketing is cost-effective for customer retention.
Social Media Engagement (/ˈsoʊ.ʃəl ˈmiː.di.ə ɪnˈɡeɪdʒ.mənt/): Tương tác mạng xã hội
Engaging content boosts brand awareness.
Conversion Rate Optimization (CRO): Tối ưu tỷ lệ chuyển đổi
CRO tools help increase sales from site visitors.
Retargeting Ads (/ˌriːˈtɑːr.ɡɪ.tɪŋ ædz/): Quảng cáo tiếp thị lại
Retargeting reminds visitors of viewed products.
Influencer Marketing (/ˈɪn.flu.ən.sɚ ˈmɑːr.kɪ.t̬ɪŋ/): Tiếp thị qua người ảnh hưởng
Influencers boost credibility and product reach.
Landing Page (/ˈlæn.dɪŋ peɪdʒ/): Trang đích
A well-designed landing page improves conversions.
A/B Testing (/eɪ biː ˈtes.tɪŋ/): Thử nghiệm A/B
A/B testing helps determine the best marketing message.
Content Strategy (/ˈkɑːn.tent ˈstræt̬.ə.dʒi/): Chiến lược nội dung
A strong content strategy builds customer trust over time.
Nếu học được đến đây rồi là quá giỏi luôn. Học năng suất thế này xứng đáng học thêm 1 chủ đề nữa:)))
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Mình là Somi Thanh Huyền, một bạn nhỏ đang trải đời và lắm lời tâm sự.